IB sets all time unique visitor and pageview traffic records in August, 2008 behind political Convention and hurricane season coverage.
IB will deploy Solbright’s Adsuite platform to streamline online ad management business including inventory, sales, trafficking, billing and reporting.
Borrell Study reveals that TV stations in the IB network significantly outperform non-affiliated stations in capturing local online ad revenue.
Approach
We form partnerships with TV stations and other local media providers to connect Internet users and advertisers with relevant and engaging content. Centered on local news, our websites are trusted sources of information. In addition, we are creating new products for the Web and new ways of distributing information more broadly. » More
Solutions
IB brings local content to the Internet, beginning with breaking news and including sports, weather, entertainment, family and health. Our websites fill consumer needs and provide advertisers a vehicle to reach a targeted audience. We offer advertisers rich media, video, geo-targeted advertising, behavioral targeting and standard media placements. » More
Clients
IB's network of websites includes leading broadcasters such as Hearst-Argyle Television, Post-Newsweek Stations, McGraw-Hill Broadcasting, NBC and Cox Television, and Meredith Broadcasting. A valuable partnership with legendary market leader CNN brings high quality traffic to the sites. » More